Have you seen these TV commercials? The ones where a couple is shopping for an HDTV in a melodramatically snobby boutique store and they eventually ask, "Why is it so much more expensive than at Wal-Mart?"
Wal-Mart's HDTV page
Does anyone have any feelings about this? Maybe it's because I've been studying all night about product & position for an upcoming marketing exam, but it struck me as interesting. I notice they do carry a decent selection of HDTVs, but definitely not everything you'd find at a high-end store, not even close to a Best Buy.
Do you see it as good, because the more people that have HDTV capabilities, the more broadcasts & products will be made to use those abilities?
Or is it bad, because a lot of people will buy sub-par HDTVs and maybe set them up poorly and thus give up / bash on HDTV?
Kind of HT philosophy here I'd like to know what others think about this, I'm not really sure where I stand on Wal-Mart advertising this way and the results it will have.
Wal-Mart's HDTV page
Does anyone have any feelings about this? Maybe it's because I've been studying all night about product & position for an upcoming marketing exam, but it struck me as interesting. I notice they do carry a decent selection of HDTVs, but definitely not everything you'd find at a high-end store, not even close to a Best Buy.
Do you see it as good, because the more people that have HDTV capabilities, the more broadcasts & products will be made to use those abilities?
Or is it bad, because a lot of people will buy sub-par HDTVs and maybe set them up poorly and thus give up / bash on HDTV?
Kind of HT philosophy here I'd like to know what others think about this, I'm not really sure where I stand on Wal-Mart advertising this way and the results it will have.
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