Lets face it, the 800 series aren't for the masses. You are either cashed up or you are a bit of an audiophile. How would you approach the marketing of the new product?
I find it interesting that a club B&W member seems to be one of the lucky guys to get a pair (probably has them at home right now setting them up, although I have not calculated what time it is in the US). If I was B&W in 2010 I think I would make sure that word of mouth on the internet got out there before the glossy brochures.
Apart from giving every club B&W member a free pair how would you go about introducing the high end model?
I find it interesting that a club B&W member seems to be one of the lucky guys to get a pair (probably has them at home right now setting them up, although I have not calculated what time it is in the US). If I was B&W in 2010 I think I would make sure that word of mouth on the internet got out there before the glossy brochures.
Apart from giving every club B&W member a free pair how would you go about introducing the high end model?
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