DTS Studies Brainwaves to Prove Sound Really Matters

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  • Chris D
    Ultra Senior Member
    • Dec 2000
    • 16875
    #1

    DTS Studies Brainwaves to Prove Sound Really Matters

    I got notice of this article today. It's fascinating, with multiple implications for the future of HT, and streaming media. The author really hits some good reminders at the end, to consider what settings apply to studies and use of particular technologies. I'd say this is a mandatory read for A/V enthusiasts.

    DTS did have a good presentation at CES this year.

    DTS Studies Brainwaves to Prove Sound Really Matters
    http://www.soundandvision.com/content/dts-studies-brainwaves-prove-sound-really-matters
    It’s been said that the sound associated with watching video is “half” of the experience. But is it really? Or is it actually more than half? Or less? Answering this question was the goal of a clever study recently commissioned by DTS, with an eye toward promoting its new DTS Headphone:X technology. For those unfamiliar, Headphone:X has been at the heart of one of the more impressive CES show demos for the last two years running.
    CHRIS

    Well, we're safe for now. Thank goodness we're in a bowling alley.
    - Pleasantville
    Tags: None
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    • madmac
      Ultra Senior Member
      • Aug 2010
      • 3122
      #2
      Fascinating !! But....not surprised by the results at all. Many people watching stuff at my place react to the great sound quality and are 'moved' by it. Sound REALLY matters!!.

      of course....we here ALL know that! :T
      Dan Madden :T
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