Creating a little interest

[Lexman]

Hello all. In a short few weeks, I will be introducing the first in a line of audio/video cables for sale. There's really nothing new here. I mean, I am not up to the level of completely custom products. But I think I will have a great quality product anyway. I am not releasing much info at this time. But for those of you wanting something a little bit different in Audio interconnects, this first product could be it. Hang tight.

Additionally, I will be introducing a few other products as time goes along, into the video area for sure. Like a fine wine that takes time, this process will take time as well. First, 1 product. Then from there, Monster, lookout. :B

Lex





<A HREF="http://www.catcables.com" <IMG SRC="http://www.htguide.com/lexman/other/sm_logo.gif"

[John Holmes]

Well it worked! You've got mine.




"I came here, to chew bubble gum and kickass. And I'm all out of bubble gum!!!" My DVD's

[Greg Stone]

Good luck Lex, sounds like a great idea.

(note to self - sell all my stock in monster cable now)




Greg's DVD's

[Bing Fung]

Good Job Lex!

Looking forward to them!




Bing

[Lexman]

Thanks guys.

I am pretty excited about this! As some of you know, I have had a total fascination with this business, and don't hide the fact I hope to make this my living someday. Cables could play a big roll in that, or who knows, they might become the ultimate goal.

This project starts with providing great value on each product I introduce. Low to no snake oil, just high quality products at reasonable prices, and a cable guy that will stand behind what he sells.

In fact, I placed my first component part order yesterday, around 900 bucks worth, yikes! There may be additional things to order as I finalize the detailed aspects of my design. I sure hope somebody wants some nice cables, lol.

The first model will be classified as a high end cable and offer some optimum performance. This is going to take some time though. Lots to do, both from a product perspective, and from a web marketing perspective, so be patient with me.

I just felt like that people make cable decisions every day, so the more folks that know mine are coming, the better market I might face when I open for business. I do plan to offer an introductory special, increasing the value of my offerings right up front.

In fact, for each cable that is introduced, I plan to offer it initially at prices less than retail.

Lex

[John Holmes]

Long as you are not the "Cable Guy" from the movie.




"I came here, to chew bubble gum and kickass. And I'm all out of bubble gum!!!" My DVD's

[Andrew Pratt]

oh no lex's come out...with his idea

[justair]

Perfect timing! I need cables for my new home theater and could be one of your first customers.

Craig

[Lexman]

Actually John, I met Mats in a chat room once that used software called "The Palace". That software uses Avatars, and I actually made one of the Cable Guy. It was sort of cool actually

Andrew, Har Har!

I like this guy Craig! Where the hell did he come from anyway, I don't remember that username signing in recent. :W

Welcome to htguide.com Craig! I really really like the way you talk, hehe. I will let you know as things develop! Right here, in AVChalet. New models will come a little slowly at first. After all, I just made a fairly substantial investment in the company at 1K, plus the webspace. Which I guess I shouldn't have gotten quite yet, but it does take a long time to get familiar with the shopping software, so I guess it's just as well I went ahead and got it now.

Lex





<A HREF="http://www.catcables.com" <IMG SRC="http://www.htguide.com/lexman/other/sm_logo.gif"

[Lexman]

Oh yeah, maybe we can work some carbon fiber in there somewhere Bing! (Tim Taylor grunt here) hehe.

Lex

[P-Dub]

Don't forget Titanium. Arrouh, Arrouh, Arrouh.




Paul

There are three kinds of people in this world; those that can count, and those that can't.

[Bing Fung]

Arrouh, Arrouh, Arrouh...

I can see it now Lex, Carbon Fiber ferules with Silver core inserts, Titanium shells, Silicon boots, braided Kevlar yarn sheath for strength, all encased in a clear polymer over sheath.

Feel free to employ my brother(Paul) and I as your R&D team




Bing

[Lexman]

Actually, it's more like ARROUH, arrouh, ARROUTH, ARROUTH, arrouh...

Sound like great cables Bing. I should be able to sell those for 4999. That's four thousand nine hundred and ninety nine bucks a pair! (1 meter base price, at 1500 a meter additional length) lol.

Lex

[Andrew Pratt]

if you want bing's attention I'm affaid you're going to need to wrap them in leather and offer a spoiler somewhere on them

[Ken McDaniel]

Being a Sonus Faber fanatic, once 'wrapped in leather' was mentioned it was time for me to chime in.

Lex, I think you already have a somewhat faithful customer base building up. I'm already scraping together extra cash.

Andrew, I recieved the disc today. Thanks.




Ken

[Bing Fung]

LOL Andrew

That would certainly salt the deal :W




Bing

[Lexman]

Hmmm, leather, cable, throw in some other restraining devices, and it sounds like I am going into some other business, not the cable biz. lol.

Thanks Ken for your vote of confidence. I hope not to disappoint you guys.

Lex

[EMT]

I'm going to put on my flame suit and ask, just to play devil's advocate, what will your cables offer that is not currently on the market? Will these just be yet another guy getting a bunch of Belden/Canare/Alpha/Your-Brand-Here bulk cable, covering it with some fancy braided sleeving and slapping on some heat shrink silk-screened with a company name/logo? What will differentiate your product from the rest of the herd?

[Andrew Pratt]

EMT I'm guessing that there will be a few things seperating these cables from the others...one will be price (I hope) and the other should be quailty ie components used.

[Lexman]

Well, in some ways Ellen, perhaps your right. I suppose if I were starting a true factory with say 25 people making cables, I could certainly begin to consider having wire made to my specifications. Would that be any better than anybody else's? I can't say that it would. Would it be better than the first cable I introduce? I don't know that either.

The hope is that I will be able to offer some fairly high end cables that possess many positive characteristics, when compared to more expensive major brand high end cables, such as Audioquest or the like, but be able to offer them at an attractive price, comparatively speaking.

I don't plan to introduce marginal quality products. I think that is an important consideration. You get products that I stake my reputation on, and if you know me, you know that this is normally a standard of excellence, not one of inferiority. It's what I build my own system on, and basically, how I live my life.

Sure, you could build your own. But odds are good, your not buying enough product to get an attractive price. Therefore, I get the savings by buying quantity, I do the hard work, and make a profit, but comparatively speaking, it will have meant, that I did the work rather inexpensively considering what the material would have cost you.

In short, economies of scale, allow me to get high quality materials, but still treat the customer right, due to low overhead.

As far as what the competition is doing, is their business. I only care what I am doing. I do it the way I see fit, and my customers will choose to trust that. The ones that want to buy the other cables, utimately will, and that's fine too.

Lex

[AndrewM]

I don't know if you'll be able to answer this or not, but are you planning to do anything like silver interconnects, etc? When do you plan on having more info available?

Andrew

[Lexman]

Give me a week or so Andrew, and some of your questions will be answered. ok? I really appreciate your interest. I hate to put you off, but I really want to create some "show" about this I guess you would say.

I hope to have prototypes ready next week with orders to commence shortly thereafter. There could be one supply glitch that causes me to delay initial shipments. Just not sure yet.

Thanks for your patience,

Lex

[Susan]

Lex commented in an earlier post:
"in a chat room once that used software called "The Palace". That software uses Avatars, and I actually made one of the Cable Guy. It was sort of cool actually"

Kewl, Lex..hasn't thought of The Palace for ages..3??..4?? years? Is it still going? I used to check in there back in 97 or 98?? It was pretty neat.Today I'd make an avatar of me walking around with a TV-head...
Susan

[KennyG]

Lex, you've got my interest...at least in the video cable area, I'm currently using the cable that came with my projector, and it's made by "BetterCables", but it's got a problem at the connector that mates with my video card...at this time I've got a very interesting "counter weight" system keeping everything working...Kenny

[EMT]

Thanks for the reply Doug. It sounds like your goal is to be an economical provider of quality cables. Sounds good to me, as I always thought some of the ppl out there who are merely putting together cables with stock goods are overcharging for their products.

[Lexman]

Susan, I think it's still going, but not quite like it was. The software is free now, but comes with advertising. Mats has built a pretty cool palace, called the Wild and Crazy. I haven't been there for a long time, and don't even have it loaded. It seems every time I load it, I wind up doing a system reload and blowing it away again, lol. I made some good friends in those days though. Friends that I still communicate with occasionally. tv head? haha!

Kenny, I am shocked, totally shocked. You running component video? (make note to self, one pair of cables to Kenny, triple the rates because it's front Projection) lol. We all know you guys are loaded.

Your welcome Ellen. That's pretty well my goal, "better cables", at an affordable price. Sorry, couldn't resist that little pun on my offering.

Lex

[Trevor Schell]

SHOW ME THE CABLES,, Lex..

BRING THEM ON!!!

Can we cash in our HTG Bucks when we buy them.




Trevor
My HomeTheater S.E.
Sonically Enhanced
C5

[Lexman]

Ahhh, the upgrade king is interested in the cables. I should be solvent for 1 year anyway, lol.

My table went together last night, the bar stool the night before. So, I should be setup to work very soon!

Lex

[Lexman]

For a little peak of the setup I am working on, take a look: But I warn you, it will be slow loading. I didn't have time to optimize the image.

A little sneak peak at the RCAs I am using, but the wire isn't in the picture. Also, 2 of the vices are missing the top extension. That problem will be rectified this week. The idea is 2 sets of vices for 2 cables. That way I can solder a complete audio pair at 1 time.

http://www.htguide.com/lexman/images/workbench.gif

Lex

[John Holmes]

Alright, I am one of the first to see the inner workings of a new EMPIRE!

Looking good Lex!




"I came here, to chew bubble gum and kickass. And I'm all out of bubble gum!!!" My DVD's

[Andrew Pratt]

looking good doug Can't wait to try a pair

[reddavid]

Interesting pictures...

I can see that it's a protected area by the extensive, maximum security gate across the doorway. Is that for the four legged or two legged intruder?

Keep us posted on the progress (and product/prices!)

thanx,

- John

[Lexman]

Thanks guys. Red, it's actually for the 2 legged variety, lol. But for now, it's 4, haha.

Actually, if I had a 2 legged critter, I would have to move the bench anyway. How many housewives would go for a cable factory in the dining room! ROFL. I seriously, considered working this into my great room. If it wasn't so stuffed already, I would. Then, I considered the back bedroom, or "storage room" as I call it. But not now, there's to much junk back there, including the bedroom suite the last 2 legged variety I was associated with destroyed by taking drawers out just to be mean!

Then I considered the garage or yard barn, and said, nah! To hot or to cold!

Lex