Interesting move for sure. I wonder if Rotel and Classe will be offered as well?
From Cepro.com:
B&W, which historically has sold its loudspeakers through a limited number of specialty A/V retailers and custom integrators, will open "a significant portion of our broad product portfolio" to Best Buy's Magnolia this fall, says B&W chairman Joe Atkins in a letter to dealers (below).
Atkins attributes the change to "more [A/V] store closings and business failures than we have seen in the last 20 years combined."
He explains (rightly) that B&W is not alone in re-thinking its business during these changing economic times: "Vendors that have built their brands and businesses on a limited distribution, specialty model are faced with a new reality and a clear need to consider options going forward."
From Cepro.com:
B&W, which historically has sold its loudspeakers through a limited number of specialty A/V retailers and custom integrators, will open "a significant portion of our broad product portfolio" to Best Buy's Magnolia this fall, says B&W chairman Joe Atkins in a letter to dealers (below).
Atkins attributes the change to "more [A/V] store closings and business failures than we have seen in the last 20 years combined."
He explains (rightly) that B&W is not alone in re-thinking its business during these changing economic times: "Vendors that have built their brands and businesses on a limited distribution, specialty model are faced with a new reality and a clear need to consider options going forward."
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