They were struggling to define its identity. Under its previous name, "Stereophile Guide to Home Theater", it was becoming almost a clone of its stable mate, "Home Theater" magazine. Apparently they couldn't convince enough people that the two magazines offered enough that was both different and worthwhile to subscribe to both. January 2005 was the last issue of "Ultimate A/V". Subscribers are now getting "Home Theater" magazine in its place, supposedly for the duration of their subscriptions (although it looks like they plan to short me on mine -- I was paid through June 2006 and they are now creditiing me through January 2006).
I was a charter subscriber to "Home Theater" magazine and for years felt it offered a lot of interesting and entertaining features besides the ads. However, if I had wanted to be a current subscriber I would have been one already without this happening. I had dropped my subscription to "Home Theater" because in the past few years, it has pandered to the lowest interest level, more likely to be covering "home theater in a box" (as it does in the current issue) rather than much of the mid to higher end gear.
That may broaden the appeal and get more subscriptions, but it really leaves behind those of us who have been in the hobby a while and are interested in something beyond entry level equipment and just getting started. There are still plenty of choices for that level of interest (that's a good thing, since we all have to start some time and somewhere) so it is disappointing to see another one at a slightly higher level disappear.
Burke
I was a charter subscriber to "Home Theater" magazine and for years felt it offered a lot of interesting and entertaining features besides the ads. However, if I had wanted to be a current subscriber I would have been one already without this happening. I had dropped my subscription to "Home Theater" because in the past few years, it has pandered to the lowest interest level, more likely to be covering "home theater in a box" (as it does in the current issue) rather than much of the mid to higher end gear.
That may broaden the appeal and get more subscriptions, but it really leaves behind those of us who have been in the hobby a while and are interested in something beyond entry level equipment and just getting started. There are still plenty of choices for that level of interest (that's a good thing, since we all have to start some time and somewhere) so it is disappointing to see another one at a slightly higher level disappear.
Burke
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